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The Death of Resumes in Marketing

by Brian Rogel on May 24, 2010 · 24 comments

Your eyes are hazy from the hours of tweaking, spell checking, and reviewing every detail of your resume. It’s so far past midnight you’re practically waiting for the sun to peak up over the horizon. If you hear even one more infomercial from the television quietly playing in the background, your head will literally explode.

Sound familiar? Well, we’ve all been there. So much time and effort goes into one piece of paper it’s simply mind boggling. I spent five months taking a business class that specialized in resumes and job searching while in college. My resume had over thirty different people critique it and had numerous revisions. I researched terms to use, terms not to use, formats, writing styles, and plenty of ways to bolster my experience. Why? Because my entire 16 years of schooling, 7 years of working, and countless hours of volunteering were going to be first judged from that single sheet of paper.

Resumes are already overly time-consuming. All that wasted time is spent looking back at previous jobs. Why are we forced to put so much importance on past events in an age where society is constantly looking ahead toward the future?

Two Job Search Scenarios:

Let’s say you’re the manager of an inventive up-and-coming online marketing company (haha…couldn’t help myself.) You aren’t going through a hiring freeze, but you also don’t have any positions you are actively trying to fill. This is where most companies fall into.

Job Search With a Resume:

A professionally dressed woman stops by your office looking for a job. She introduces herself, hands her resume to you, and leaves after a few minutes of talking. Even though her resume looks pristine, it’s immediately placed in a stack with twenty other resumes that were dropped off over the past month.

Job Search Without a Resume:

Another woman stops by and asks if you have a minute to sit and talk with her. She doesn’t bring a resume, but she does have a folder with a few papers. She has followed your company and has seen an area she feels can be improved. She then shows a specific example to back up her claim. Finally, she talks about how she can personally improve this area and shows you the actual amount of money that your company will save by employing her.

One of these women spent all her time formatting the perfect resume. The other didn’t bring one because she spent her time researching your company and ways she could personally provide a benefit. Which of these two women would you hire?

Future Resume and Job Search Implications:

The marketing industry is continually looking two steps down the road. Chances are, it’ll be these forward-thinking industries that will first embrace this shift. Overall, the world of human resources won’t change overnight. People will still ask for your resume. What should change is where the majority of your time is spent during your job hunt process. Focus your job search efforts on how your specific contributions will help the businesses you’re applying for. Be the first person to show these companies just how outdated resumes really are.

Brian Rogel is the CEO of Synactable an Online Marketing & Public Relations Company in Charleston, SC. Contact him by leaving a message below or tweet him at @BrianRogel

{ 24 comments… read them below or add one }

1 davelandon May 28, 2010 at 4:28 am

Who one would hire is obvious, however; the reason why resumes were thrown in a stack is that there is no time to view them. Which is why the young lady with the research will be treated like a copier salesman and politely shown the door. In both cases, the fault is not the prospective employee or the employer. In an environment where there may be 200 candidates for a position and insufficient staff to vet them, there is no easy answer for both candidates and employers seeking qualified applicants. As a hiring manager for the last 22 years, I would wonder about anyone who would believe that dropping a resume anywhere or simply e-mailing it to a company would result in the slightest interest in them. A resume is effective with the follow three qualifications. 1). When employee skills and employee needs meet 2). When the right people are reached 3). When the time is right. If one can achieve these three criteria, then employment would not be far behind.


2 Brian Rogel May 28, 2010 at 5:21 am

Thanks for the response davelandon! One thing I have noticed is most hiring that is done by small to medium sized businesses are made by middle managers because of their lack of a true human resources department. These managers don’t have HR backgrounds, so the job hunters who are able to appease to their business sense by showing their benefit in numbers have a significantly better chance.

You mentioned, “As a hiring manager for the last 22 years, I would wonder about anyone who would believe that dropping a resume anywhere or simply e-mailing it to a company would result in the slightest interest in them.” I agree 100% with your statement and it’s one of the main points I wanted to impart. I think a large amount of individuals who are new to job hunting have the mind-set that creating a well structured resume and then submitting it with multiple companies is the best way to land a job. In reality, a resume by itself will not be nearly enough to stand out when competing against those other 200 applicants.


3 Albin July 12, 2011 at 9:06 pm

When I go jobhunting – I use Twitter. The most of my jobs actually comes from Twitter, Linkedin and other social networks :)


4 corporate video December 26, 2011 at 8:55 am

I think you want to state exactly what. Thats a bit general. when you say researched a multitude of products and markets to determine…. If I was reading the resume I would want to know exactly what. be brief but to the point. So many people will be applying for one job you want to have some sort of edge if you can. Keep playing around with it. then read it back as if you were the employer keeping in mind they know nothing about you and they recieve 100's of resumes. would you understand this person resume and what they did if you were reading it , and they have never met you.


5 melbourne painter January 17, 2012 at 10:00 am

A marketing expert I know, Freddy Nager from Atomic Tango stresses the importance of joining groups on linke din, tweeting, and building a website to make yourself known before you are on the job market. So, it is not just joining a linked in group…it is important to participate in the group by making insightful, thoughtful remarks.


6 magaluf weekend January 18, 2012 at 12:19 pm

Thank you, I couldn't agree more. I was trying to create a new resume with all of my credentials but I decided to go with the original resume of mine.


7 tailored suit February 10, 2012 at 8:13 am

I had this pretty nice idea about a business I'd like to start. It is targeted towards people (anyone), and eventually would be a service after their death to comfort their loved one's with a surprise after their death. How would one market this idea without it sounding super weird? I have no idea but I'd like to do this a lot.


8 brow lift February 17, 2012 at 11:34 am

I have a year experience selling copiers and graduated with a religion degree…I want to do something in a business field like marketing or inside sales for a bigger company, but what else can I do to strengthen my resume without getting an MBA right away. Are there extension classes I can take?


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10 Tips for Resume May 21, 2012 at 11:32 am

Resume is important to show your abilities and for representing self skills. For the face to face interview the resume matters a lot. Many questions based on the things that done by you in past. Like the qualification, any extra activities. The resume gives the idea to employer, who you are, your skills, academics. The resume represent the person. There are the cases that many resume are put into the trash, but why it happens because of the competition. Recruiter is always finding the uniqueness in bulk of application, if he/she find such a different skills in your resume, there is chances of shortlisted. Learn to market your skills. If you learn marketing self skills, you will get good career opportunity.
Thank You,
Aliya Desouza.


11 vet net job July 4, 2012 at 7:30 pm

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12 tumi July 9, 2012 at 7:29 am

Cute or creative resumes typically don't make the cut. Create a clear and concise resume and cover letter get the interview and then demonstrate to the interviewer how how can be creative if given the job.


13 Luggage Sets October 24, 2012 at 4:59 am

I once hired a resume writer and can say that she provided the extra push that my resume needed. I think the two of you would agree on may topics. Thanks for writing this entry!


14 floor sander March 16, 2013 at 5:13 am

this is good post i think the two of you would agree on my topics think ………


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16 Hens Night April 11, 2013 at 9:10 am

Yeah, resume writing is the important process at all. Resume attract the interviewer and this can be your first impression to them..


17 bocci lighting April 12, 2013 at 7:34 am

that is good post i think the two of you would agree on my topics think ……… thanks


18 Stools Melbourne April 16, 2013 at 6:22 am

that is good post yeah resume witing is the important process at all ……….thanks


19 Dentist in Gurgaon April 17, 2013 at 5:51 am
20 Mountain Coffee April 25, 2013 at 10:49 am

Resume is first impression,good to read about changing requirements in resume.


21 Car hire May 23, 2013 at 9:18 am

How can I set up my resume and market my self for a entry level human resource postion from a journalism degree with a background reporting?


22 raised garden beds May 31, 2013 at 12:01 pm

I think the two of you would agree on may topics. thanks


23 TV repair in gurgaon June 13, 2013 at 11:04 am

I think the two of you would agree on may topics. Thanks for writing this entry!


24 büyük beden July 23, 2013 at 4:08 pm

Thank you, I couldn't agree more. I was trying to create a new resume with all of my credentials but I decided to go with the original resume of mine.


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